Visual Communication – Keith Chong Jie Hua

DISTANCE: envisaging clouds of phantoms


Project Description

Distance hinders the way we perceive the world. When one is focused on an object in close proximity, he loses sense of what is in the distant. A trade of clarity for blindness that leads to uncertainties in life.

This project objectifies distance by translating it into visuals, deducing the process of how we project through temporal and spatial distance, as well as the distortion of reality. By refining our consciousness towards distance and understanding its effects and consequence, one would advance in greater self-awareness.

Project Type

Photography, Editorial, Sculptures


Mixed Medium


Keith is a diligent designer based in Singapore. His capacity to persevere through difficulties has stretched his level of awareness, allowing him to work with all circumstances and dynamics of any situation.

He believes a good design embodies thought-provoking visuals that communicate beyond conventional angles. He always seeks to unlock new perspective with intriguing philosophies. He may be a workaholic in the day but he geeks at night by trashing people in his virtual world.

Contact +65 9836 8076