Visual Communication – Chong Yee Cher Cheryl

Project Description

A visual dialogue exploring traces of time within architectural spaces or objects of significance. Taking Singapore as a starting point, from my perspective of our generation looking into the familiar yet unfamiliar landscape of where I am born and raised in. Most of the rich cultures seem to belong to a different era — the distance of time has created a disconnection between space and people.

An attempt to connect time, space and people, an experimental exploration into poetic expression of space within places, based upon spatial experience through photography, video and various mediums. In hopes that through the process, these places and objects can take on new meanings; and that the collective memory of our nation could extend beyond our generation.

Project Type

Publication/ Photography/ Video

Dimensions

A set of 3 books (200mm X 260mm,
230mm X 300mm, 260mm X 370mm)

Medium

Video Projection on wall
A set of 3 books

About

Cheryl is a graphic designer who enjoys exploring areas that lies between art and design. She believes that design is a combination of aesthetics and framing an experience for the viewer. Good design should be simple yet multi-dimensional, allowing layers of meanings and thoughts to be threaded within. The designer does not merely create a piece of design, but breathes life into his/her work. Only then will people be able to truly feel and connect with the creation.

Her interest lies in publication and multi-disciplinary design, experimenting with various mediums and materials.

Contact 9111 4392

Email hellobighair@gmail.com