A simple greeting can turn a frown upside down. However, many people in Singapore do not seem to initiate greetings. “In a moment”, encourages the young adults in Singapore to take the first step in initiating greetings to others. Drawing close connection to daily tasks, this project aims to inform and remind people that greetings are simple, easy and quick to initiate as they take the same amount of time it takes to complete a common task such as pouring water into a cup.

Through offline and online social outreach, “In a moment”, engages with young adults in Singapore and helps them realise that this simple act of kindness can be performed within seconds and at almost anywhere. In two seconds, you can greet someone. In a moment, you can brighten someone’s day.