Mathematics is all around us, in everything we do. It is so entwined with today’s way of life that we cannot fully comprehend and navigate the information surrounding us without it. Even something as simple as crafting a cup of perfectly balanced coffee requires a basic understanding of arithmetic mathematics and quantification.

**A Cup of Coffee **is a brand concept that utilizes basic mathematical operations as a form of design aesthetics within a brand identity. This project aims to provide a new perspective by using equations, formulas and bar graphs/bar models to visualize information and create a visual language. It attempts to influ­ence how consumers comprehend information and provide an alternative visual method to learn more about coffee as they enjoy it.