Koh Jia Hao

Reimaging of TCM, “back to the roots”

Project Genre: Branding and Illustration

Project Description: By tapping onto the rich history and interesting concepts behind Traditional Chinese Medicine, this project aims to remove the stereotypical mindsets on TCM. “Back to the roots” can also be referenced to the roots of the herbs, where common herbs are introduced with effective visual graphics to entice and engage the reader’s experience. By enhancing the visual appeal of TCM, the objective is to allow TCM to be appreciated and understood better. In short, reimaging Traditional Chinese Medicine in a different light, unique in its own way.