Yuen Pei Yun

The Loss of 4-Legged Friend

Project Genre: Brand Exploration

Project Description: What happens when a pet dies? Pet bereavement has been acknowledged as an area of neglect that can have long-term adverse effect on the human physical and emotional health. The bond developed between pet owners and their pets becomes an intimate and interdependent relationship that holds significant emotional attachment for the pet owner(s). Second Kin therefore aims to provide a platform where pet owners can turn to for open emotional support when a pet dies, concurrently also creating awareness to the wider community about the emotional implications of losing a companion animal and bring about wider empathy of pet bereavement.