Aaron Lim Zhe Yu

Inspired by the presence of things, everyday or peculiar, Aaron is one with keen interest in the directions of product design, interaction design, branding and packaging. His desire to create works of consciousness, which engages people through conscious intent and experiences, drives him towards his passion to create.

A minimalist, sensitive towards the forms, functions, meanings and experiences, which designs bring to people, Aaron believes that it is the purest and simplest of design that makes the everyday life extraordinary.

View his Final
Year Project