Kang Kai An

&zyme

Project Genre: Branding

Project Description: &zyme is about introducing enzyme drink into the market, mainly to cafes. The concept is to brand this alternative drink through physical, mental and emotional experiences. The project will explain how different colours of the fruits comprising different physical properties can benefit our body. The study also examines the mental stimulation created when we think of the colour of a particular fruit and how colours can affect us emotionally though space. Though this concept, the aim is to get the target audience to better appreciate and accept this healthier beverage in their everyday lives.