The Elimination of Clutter
Project Genre: Branding and Wayfinding Design
Project Description: The Elimination of Clutter is a project that seeks to highlight the importance of decluttering our visual field through a redesigned visual system for our local rail transport. This project was first mainly inspired by the designer’s own experience with enochlophobia (the fear of crowds and crowded spaces) in her daily life. Research areas include the Japanese design concept of Kanso as well as various scientific and psychological experiments conducted to show what clutter does to the human brain.