Rebranding OKTO

Project Genre: Visual Identity

Project Description: OKTO is the free-to-air channel in Singapore that focuses on children, arts and local live sports programmes. With a wide target audience, the channel faces many problems like the lack of a cohesive positioning, a weak identity and a brand architecture that is cluttered.

Rebranding OKTO thus aims to provide a possible design solution to create a cohesive identity that primarily targets children, so that they can relate to the message of the brand and be empowered.

Rebranding OKTO Screenshot 1
Rebranding OKTO Screenshot 2
Rebranding OKTO Screenshot 3

Previous student: Teong Shi Hong Derek

Next student: Veneetha Veloo